Why it’s always hard to convince companies to invest money to implement Microsoft Dynamics CRM?

It has been long time I didn’t write anything because I was investing time to learn new things and enhance my soft Skills.
The question “Why it’s always hard to convince companies to invest money to implement Microsoft Dynamics CRM?” comes to my mind this morning since I recognized while checking my pipeline that we have lot of ERP Opportunities (Microsoft Dynamics AX/NAV) , ECM (Enterprise Content Management – Microsoft Sharepoint 2013) Opportunities but small list of Dynamics CRM Opportunities.
I have been working for almost 8 years with Dynamics CRM and I had around 5 years sales activities with Dynamics CRM. While trying to summarize the situation, I can clearly state the following :
– We always have can have long list of CRM leads
– Qualifying CRM leads into opportunities are very hard but still possible with much efforts and attractive demonstrations and presentations
– Once we reached the opportunity phase, Customer is always surprised with the investment to pay in order to have the Dynamics CRM implemented in his premises.
РCompanies are always afraid to invest money in implementing Microsoft Dynamics CRM or any non-free CRM solution  since still companies can see that this product is getting a must nowadays even that this is the only product that can directly generate money to any company if well implemented and followed by employees inside any company.

I think all the above is due for the fact that most companies still don’t know the impact of implementation CRM solution in their organizations and still afraid to pay money while not getting any return over investment.

In my opinion, main suppliers and big partners must do much of awareness sessions to explain and show the benefits of CRM solution before going strongly into the market.

What do you think???!!!


About mbarada

With more than 15 years of experience in the Enterprise Resource planning & Customer Relationship Management solutions, I do help Companies, Organizations and Consultants across Lebanon, KSA, UAE, OMAN and the whole Middle East region to do the following : - To have a successful ERP & CRM Projects Implementation within the available budget - To enhance their ERP & CRM Knowledge - To have the best use of their ERP & CRM Solutions I'm an ERP & CRM expert, Senior Project Manager & Trainer, Business Advisor and Public Speaker. I'm an expert in Process Engineering & Re-engineering and Senior Business consultant for the following Industries : Retail, Services, Logistics & Distribution, Financial and Pharmaceutical. Main Specialties: - Microsoft Dynamics & Soft Skills Training - Microsoft Dynamics Consultancy Services - Microsoft Dynamics 365 - 15+ Years Microsoft Dynamics NAV - 15+ Years Microsoft Dynamics CRM - 12+ Years LS Retail on the top of Microsoft Dynamics NAV - 10+ Years Microsoft Dynamics AX - 5+ Years SharePoint - 5+ Year Business Intelligence(BI) - 2+ Years Microsoft Dynamics GP - Business Process Management - Project Management - Advanced Integration and Data Migration - Public Speaking

Posted on June 26, 2013, in Business solutions, CRM, Microsoft Dynamics CRM. Bookmark the permalink. Leave a comment.

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